Fashion 2.0

How online media has drastically changed the Fashion Industry forever...

Social media is a way for brands to create a personal connection with the consumer,

creating passion for the brand and most importantly...customer loyalty.

It has given us a way to interact with our favorite labels like never before...

& we love it.

"At any given moment

anyone has the ability to sign into Facebook ,

Click on Chanel's page

& see what people are really thinking about their new perfume ad..."

-Adam Nordaard.

Fashion has always been a monologue...

We saw the collection,

We saw the Ads in magazines..

We either loved it, and bought it.

Or hated it, and didn't.

But, Social media has changed that.

Anyone with a phone,

Can download a mobile app.

& get alerts when sales are starting...

Hear about a brand new trend,

Or even watch Chanel's newest runway show via an Iphone app.

Consumers now have a voice!

A way to say " Prada! I am loving your new collection."

or

"Hey, I was really dissapointed with your lack of creativity this season."

Anything we think

or feel

about a brand.

Can be instantly shared with them...and the rest of the world.

& I can understand how that would terrify many people in the Industry...

-----

Chanel: 1,399,201 people like this.

The Art of Travel by Louis Vuitton: 1,285,479 people like this

Christian Louboutin: 275,729 people like this

Prada: 545,496 people like this.

"The Fashion Industry is no longer a monologue, it's a discussion"

Although I understand that controlling brand image & perception can be a challenge once things like Facebook and Twitter are involved...I think that Fashion 2.0 is a good thing all around.

It gives us, as consumers a way to express ourselves.

A way to let Fashion companies know what we love, and don't love about them.

& It gives them ability to really see what the consumers want, or don't want.

To create a relationship with their customers.

& to help us fall in love with them all over again.

& the fact of the matter is,

Fashion 2.0 is here to stay...

Whether anyone likes it, or not.

milenamarchetti.