Dove Campaign for Real Beauty

“Imagine a world where beauty is a source of confidence, not anxiety"

I was doing some research for one of my other classes and stumbled upon this marketing campaign...

I really like that while marketing their products, Dove is sending a positive

message to young girls all over the world...

so, I decided to pick it as my topic for this week's blog.

The Dove Campaign for Real Beauty was created to help girls and women of

all ages understand and embrace their sense

of self-beauty and to inspire their self confidence.

The principal message of the campaign is simple:

Who you are is beautiful.

A study that had been conducted by Dove

found that only 2%

of young women world-wide

felt comfortable describing themselves as

"beautiful".

An overwhelming number of girls felt

excluded from the stereotypical “beauty”.

These results indicate that something is very wrong.

Fashion can, and in most cases does,
prey on the anxiety created by feelings of inadequacies.
Young girls
( who are struggling with adolescent self-doubt anyway)
are especially susceptible when they see the model-thin photos
that are on the cover and every page of every magazine....

It is no surprise that 98% of them think

“I don’t look like that… I must not be beautiful.”

The Dove Campaign for Real Beauty

is trying to change that.

It is promoting a change...

to redefine beauty as a universal attribute of all women

& make beauty a source of confidence and not anxiety.

I think this is a brilliant marketing campaign

with a refreshing positive message

for girls and women

of all ages.

Dove wants to show women everywhere

that they are beautiful.

&I hope that slowly, but surely, they will.