GM- We all Fall down.

$49.5 billion bailout?

Forget it.

http://www.youtube.com/watch?v=Yr94zStsk8E

Levi's Cruve ID Marketing Campaign

The problem?

• More than half of women (54%) try on at least 10 pairs of jeans to find just one pair they would buy.
• 67% of women believe that jeans are designed for women with “ideal” figures.
• Only 28% of women believe that jeans are designed to fit their bodies.

The message?

Jeans can flatter anyone. Even you!

The tone?

Young, bold, some have even seen it as vulgar...

Clear consistent messaging.

ALL ASSES WERE NOT CREATED EQUAL!

TjMaxx

Value?

TJMaxx stores offer designer and brand name fashion for women, men, teens, kids and baby for up to 60% off department store prices, every day.

insights I have gained into marketing fashion and designed goods in today’s marketplace

Marketing is one of the most important things in

any business.

5 Top sayings.

• If you're not thinking customer, you're not thinking.
• Good enough is NO LONGER good enough.
• Evolution, not Revolution.
• Nothing will kill a BAD product faster than GOOD marketing.
• You can't be all things to all people.

Marketing:

" process through which goods and services move from concept to the customer. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction."- business dictionary.com

It is the way a company can communicate everything about their product/service they want customers to know.

It is a way to create/communicate brand Image.

It is a key part of being a successful business

Even though marketing is important,

if it is not done well... It can harm a business just as much as good marketing can help it

AT&T

AT&T Inc. is the largest telephone provider in the United States.

It also provides broadband and television services.

AT&T is the second largest provider of mobile telephony service in the United States,

with over 85.1 million wireless customers,

and more than 210 million total customers.

Even though AT&T is not the US' largest mobile telephone provider I believe it has a very strong competitive advantage in that area...

AT&T are the only ones who can sell IPhones.

& that is more than enough to make them stand out and place them above their competitors.

I do think that most people have "brand Loyalty" when it comes to cel phone providers.

My family was pretty much a Verizon family and I was somewhat "loyal" to Verizon...

Until the Iphone 4 came out.

Brand Loyalty towards cel phone providers is far less as strong

as brand loyalty towards other types of things..

If one cell phone provider (AT&T) is able to give you the phone of all phones...

You aren't going to care how long your family has been using a different provider(Verizon)..

You are going to do what you need to do to get that phone!

AT&T is an extremely successful company

and being the only ones able to offer customers the IPhone is definitely

one of the biggest competitive advantages I know of.

Chanel.

Why I love Chanel...

Timeless.Sophisticated.Elegant.Classic.Style

Chanel was definitely my first love.

Ok, this isn''t really me...

But my mom did carry a Chanel diaper bag when I was first born...

(Talk about starting off Brand Loyalty at a young age...)

"In order to be irreplaceable, one must always be different."

-Gabrielle "Coco" Chanel.

Although I really have loved this Brand ever since I can remember...

I have never really thought about WHY I love it so much..

I reflected on it for a while and narrowed it down to five reasons.

So, here it is....

Reasons why Milena Loves Chanel:

1. The simplicity of it all. (Less is more)
2. The Gold Accents. (Gold is always better, especially on purses!)
3. Color Scheme: Black, white, and tan (Simple,classic, perfect for any ocasion)
4. The Brand has History (Gabrielle Chanel is such an interessting and Inspiring woman)
5. How Chanel makes me feel. (Elegant)

I wouldn't necessarily say that Chanel, as a brand, represents me as a person...

Rather, it represents the woman I aspire to be.

Classic, Classy, Elegant, Sophisticated, Irreplaceable...(and so,of course...

different!

milenamarchetti.

Dove Campaign for Real Beauty

“Imagine a world where beauty is a source of confidence, not anxiety"

I was doing some research for one of my other classes and stumbled upon this marketing campaign...

I really like that while marketing their products, Dove is sending a positive

message to young girls all over the world...

so, I decided to pick it as my topic for this week's blog.

The Dove Campaign for Real Beauty was created to help girls and women of

all ages understand and embrace their sense

of self-beauty and to inspire their self confidence.

The principal message of the campaign is simple:

Who you are is beautiful.

A study that had been conducted by Dove

found that only 2%

of young women world-wide

felt comfortable describing themselves as

"beautiful".

An overwhelming number of girls felt

excluded from the stereotypical “beauty”.

These results indicate that something is very wrong.

Fashion can, and in most cases does,
prey on the anxiety created by feelings of inadequacies.
Young girls
( who are struggling with adolescent self-doubt anyway)
are especially susceptible when they see the model-thin photos
that are on the cover and every page of every magazine....

It is no surprise that 98% of them think

“I don’t look like that… I must not be beautiful.”

The Dove Campaign for Real Beauty

is trying to change that.

It is promoting a change...

to redefine beauty as a universal attribute of all women

& make beauty a source of confidence and not anxiety.

I think this is a brilliant marketing campaign

with a refreshing positive message

for girls and women

of all ages.

Dove wants to show women everywhere

that they are beautiful.

&I hope that slowly, but surely, they will.

Fashion 2.0

How online media has drastically changed the Fashion Industry forever...

Social media is a way for brands to create a personal connection with the consumer,

creating passion for the brand and most importantly...customer loyalty.

It has given us a way to interact with our favorite labels like never before...

& we love it.

"At any given moment

anyone has the ability to sign into Facebook ,

Click on Chanel's page

& see what people are really thinking about their new perfume ad..."

-Adam Nordaard.

Fashion has always been a monologue...

We saw the collection,

We saw the Ads in magazines..

We either loved it, and bought it.

Or hated it, and didn't.

But, Social media has changed that.

Anyone with a phone,

Can download a mobile app.

& get alerts when sales are starting...

Hear about a brand new trend,

Or even watch Chanel's newest runway show via an Iphone app.

Consumers now have a voice!

A way to say " Prada! I am loving your new collection."

or

"Hey, I was really dissapointed with your lack of creativity this season."

Anything we think

or feel

about a brand.

Can be instantly shared with them...and the rest of the world.

& I can understand how that would terrify many people in the Industry...

-----

Chanel: 1,399,201 people like this.

The Art of Travel by Louis Vuitton: 1,285,479 people like this

Christian Louboutin: 275,729 people like this

Prada: 545,496 people like this.

"The Fashion Industry is no longer a monologue, it's a discussion"

Although I understand that controlling brand image & perception can be a challenge once things like Facebook and Twitter are involved...I think that Fashion 2.0 is a good thing all around.

It gives us, as consumers a way to express ourselves.

A way to let Fashion companies know what we love, and don't love about them.

& It gives them ability to really see what the consumers want, or don't want.

To create a relationship with their customers.

& to help us fall in love with them all over again.

& the fact of the matter is,

Fashion 2.0 is here to stay...

Whether anyone likes it, or not.

milenamarchetti.

Sunday night.

Blog is up!