GM- We all Fall down.

$49.5 billion bailout?

Forget it.

http://www.youtube.com/watch?v=Yr94zStsk8E

Levi's Cruve ID Marketing Campaign

The problem?

• More than half of women (54%) try on at least 10 pairs of jeans to find just one pair they would buy.
• 67% of women believe that jeans are designed for women with “ideal” figures.
• Only 28% of women believe that jeans are designed to fit their bodies.

The message?

Jeans can flatter anyone. Even you!

The tone?

Young, bold, some have even seen it as vulgar...

Clear consistent messaging.

ALL ASSES WERE NOT CREATED EQUAL!