TjMaxx

Value?

TJMaxx stores offer designer and brand name fashion for women, men, teens, kids and baby for up to 60% off department store prices, every day.

insights I have gained into marketing fashion and designed goods in today’s marketplace

Marketing is one of the most important things in

any business.

5 Top sayings.

• If you're not thinking customer, you're not thinking.
• Good enough is NO LONGER good enough.
• Evolution, not Revolution.
• Nothing will kill a BAD product faster than GOOD marketing.
• You can't be all things to all people.

Marketing:

" process through which goods and services move from concept to the customer. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction."- business dictionary.com

It is the way a company can communicate everything about their product/service they want customers to know.

It is a way to create/communicate brand Image.

It is a key part of being a successful business

Even though marketing is important,

if it is not done well... It can harm a business just as much as good marketing can help it

AT&T

AT&T Inc. is the largest telephone provider in the United States.

It also provides broadband and television services.

AT&T is the second largest provider of mobile telephony service in the United States,

with over 85.1 million wireless customers,

and more than 210 million total customers.

Even though AT&T is not the US' largest mobile telephone provider I believe it has a very strong competitive advantage in that area...

AT&T are the only ones who can sell IPhones.

& that is more than enough to make them stand out and place them above their competitors.

I do think that most people have "brand Loyalty" when it comes to cel phone providers.

My family was pretty much a Verizon family and I was somewhat "loyal" to Verizon...

Until the Iphone 4 came out.

Brand Loyalty towards cel phone providers is far less as strong

as brand loyalty towards other types of things..

If one cell phone provider (AT&T) is able to give you the phone of all phones...

You aren't going to care how long your family has been using a different provider(Verizon)..

You are going to do what you need to do to get that phone!

AT&T is an extremely successful company

and being the only ones able to offer customers the IPhone is definitely

one of the biggest competitive advantages I know of.